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User research phase II

Context

In phase we focused on correcting mainusability problems in the existing product. Phase II opens two parallel and independent lines: thematic surveys of communities and remote qualitative research sessions.

What is the plan?

Qualitative and quantitative research to test current usability understand product fit and shape the direction of Seed tool for different user types.

Track A → Thematic surveys

Written, asynchronous surveys sent to communities who never used Seed-based sites or current users . Each survey covers a different topic and may evolve over time.

01. Intro survey for first time user to members

Goals of this surveys:

  • What they'd see (first impressions + community)

  • What they'd do (participarte + share)

  • What they'd need (product-market fit)

Publish mental model (create a parent and create childs inside). What is the expectation of the user when clicking Publish. Publish always available or not. Link to share -> is it clear or we need to change the logic.

Track B → Remote demos

Remote 1:1, face-to-face sessions with selected individuals. Open conversations that combine observation of the current product with a broader exploration of needs, context, and potential interest.

What we want to know

Does it solve a real problem for you? Would you use it with your community? What's missing? How do you share and create knowledge today?

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