40% usability / 60% Product Market Fit - 30 minutes
Usability: does open → explore the site and content → want to comment → join flow without confusion, especially the sign-in/account step (classic drop-off point)
PMF: do they sense "people are here" vs. just content (archive vs. living space)
PMF: does discussing in context feel natural vs. how they normally comment (Docs, Slack, email)
PMF: what would push them from reading to creating an account
Script
Open link — first contact (Link site Lunaticoin).
Intro: Imagine that a colleague shares a site with you which is about a topic that is really of your interest (now is bitcoin 😅).
What's your first impression — what do you think this is?
What stands out?
Does it feel like there are people here, or just content? What gives you that sense, or what's missing?
Explore
Try to find any content that seems interesting for you. How did that go?
How does navigating content compare to how you'd normally come across something like this online?
What other options on the page stands out, not clear or you miss?
Comment and discuss
Try to participate somewhere that seems interesting. How did that feel, was it where you expected?
How does discussing it here compare to how you'd normally talk about this with other tools you use? (Slack, email, social media)
Does this feel like a useful place to have that conversation, or would you take it elsewhere?
Join (sign in / create account)
Now try to add some feedback in any specific sentence that you find interesting.
Sign in or create an account — anything unclear in this process? Check the avatar, the steps themself.
What would make creating an account here worth it to you, versus just reading and leaving?
After creating the account what you think it change? What you can do?
Wrap-up
Is there a project or conversation from your world that comes to mind as you go through this?
How would you share the content you want with someone? Who, and for what? (link action)
What else you can think you can do with sharing? Review concepts like share in a comment, share to on other sites...)
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