Gregory Bateson: On the ‘preinstructed’ nature of communication… to understand 
something new,
you’re going to
have to know 9/10ths of it already

Art is the cunning use of what the hearer already knows—what is already in his skull—to make the hearer fill in details… This preinstructed state of the recipient of every message is a necessary condition for all communication. This book can tell you nothing unless you know nine-tenths of it already.

Angels Fear: Towards an Epistemology of the Sacred
Chapter XV The Structure in the Fabric, p 163
by Gregory Bateson & Mary Catherine Bateson

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